Last updated: 10 September 2026
1. About this Cookie Policy
This Cookie Policy explains how Bridjes Ltd (“Bridjes”, “we”, “us” or “our”) uses cookies and similar storage or access technologies on our website. It should be read together with our Privacy Policy.
2. What are cookies and similar technologies?
Cookies are small files or pieces of information stored on, or read from, a device when a website is visited. Similar technologies can include pixels, tags, scripts, local storage and related identifiers. These technologies can be used to make a website work, maintain security, remember choices, analyse usage, measure advertising and support remarketing.
3. Our consent approach
Strictly necessary technologies may be used without consent where the law permits this because they are required to provide or secure the website or a service requested by the visitor.
We take a conservative approach to non-essential analytics and advertising technologies. Google Analytics, advertising, conversion-measurement and remarketing technologies will be treated as non-essential and will not be activated until the visitor has made the relevant choice through our cookie or consent controls. Visitors can withdraw or change consent at any time using the cookie settings made available on the website.
4. Categories of technologies we may use
Strictly necessary / security
Technology / provider: WordPress, hosting, caching, security and consent-preference technologies.
Purpose: Operate and secure the website, deliver requested functionality and remember privacy choices.
Typical period: Session-based or limited periods appropriate to the function.
Consent: Where legally exempt.
Analytics
Technology / provider: Google Analytics 4; commonly includes _ga and _ga_<container-id>.
Purpose: Measure visits and sessions, understand website usage and improve performance.
Typical period: Google’s default for these GA4 cookies is up to 2 years.
Consent: Yes.
Advertising / conversion measurement
Technology / provider: Google Ads; may include cookies or identifiers beginning _gcl_.
Purpose: Measure advertising interactions and conversions, attribute visits or enquiries to campaigns, and support advertising audiences or remarketing.
Typical period: Common Google Ads conversion identifiers may last up to 90 days; other Google advertising technologies can have different periods.
Consent: Yes.
Advertising / remarketing
Technology / provider: Meta Pixel and related Meta advertising technologies; may include identifiers such as _fbp or _fbc where used.
Purpose: Measure advertising performance, create or match audiences and support remarketing.
Typical period: Limited periods set by Meta and the relevant configuration.
Consent: Yes.
Other advertising or measurement partners
Technology / provider: Other platforms, pixels or tags that Bridjes may deploy in future.
Purpose: Campaign measurement, audience creation or remarketing.
Typical period: Depends on the provider and configuration.
Consent: Yes; any new provider should be identified in the live cookie controls or this policy before activation.
5. Google Analytics
Where enabled, we may use Google Analytics 4 to collect information about how visitors interact with the website. The service can process information such as page views, session information, device and browser information, approximate location derived from IP address, referral information and cookie or similar identifiers.
Google’s standard gtag.js implementation commonly sets the _ga cookie to distinguish users and a _ga_<container-id> cookie to maintain session state. Google states that the default expiration for these cookies is two years, although the configuration can be changed.
Under our intended conservative setup, Google Analytics will be treated as non-essential and activated only after the relevant consent has been obtained.
6. Google Ads and other Google advertising technologies
Where enabled, we may use Google Ads conversion tracking, advertising audiences or remarketing technologies. These technologies can record information about an advertising interaction, such as an ad click or campaign identifier, and can help determine whether a visitor later takes an action on the website.
Google advertising technologies may set first-party or third-party cookies or use similar identifiers. Cookies or identifiers beginning _gcl_ are commonly used for advertising measurement and may last up to 90 days. Depending on configuration and the Google services involved, Google may use additional advertising technologies with different retention periods.
Google Ads and related advertising or remarketing technologies will be treated as non-essential and will require the relevant consent before activation.
7. Meta Pixel and other advertising trackers
Where enabled, we may use the Meta Pixel and related Meta advertising technologies to measure campaign performance, understand whether website activity follows an interaction with an advertisement, create or match advertising audiences, and support remarketing.
These technologies may use cookies, pixels or similar identifiers and may send information about website visits and interactions to Meta. They will be treated as non-essential and will require the relevant consent before activation.
We may also deploy other advertising or campaign-measurement technologies in future. Before activating a new non-essential provider, we will update the website’s cookie controls and, where appropriate, this policy so that visitors are given clear information and a meaningful choice.
8. Third-party processing
Some analytics and advertising technologies are provided by third parties, including Google and Meta. When those services are enabled, those providers may receive information from the website and may process it for the purposes described in their own terms and privacy information. Some processing may take place outside the United Kingdom.
Our Privacy Policy contains further information about sharing and international transfers.
9. How to manage cookies and tracking
Where non-essential technologies are enabled, the website will provide cookie or consent controls that allow visitors to accept, reject or change relevant choices. Rejecting non-essential technologies will not prevent access to the general website content.
Visitors can also use browser settings to block or delete cookies. Browser controls vary, and blocking some strictly necessary technologies can affect the operation of parts of a website.
10. Changes to this policy
We may update this Cookie Policy when the website configuration, service providers or applicable law changes. The current version will be published on the website with an updated date.
Because exact cookie names and retention periods can change when providers update their technology or settings, the live cookie controls should be checked against the technologies actually deployed and this policy updated where necessary.
Contact
For privacy or legal enquiries, contact: info@bridjes.com
Bridjes Ltd. Company number 07477352. Registered in England and Wales. Registered office: Flat 213, Crown Wharf, 4 Roach Road, London, E3 2PA.